New Look Jacket Inc.: Variance Analysis Essay

New Look Jacket Inc. (NLJ) specializes in the production of Nylon Jackets and Leather Jackets. The company delivers successful financial records at the end of the 2012 fiscal year with the net income of $ 417,100, which is $170,850 greater than the net income budgeted for the 2012 fiscal year despite that the company operations goes through some turmoil. A more detail variance shows that the external factor largely responsible for the growth of leather markets that rapidly increase than anticipated making NLJ to catch with the increase in market demand. Variance Analysis Contribution Margin Based on the figure in Exhibit 1, the total amount of contribution margin for the Nylon jackets is $4,350 less than the budget. Although, the actual unit of contribution margin is $0.15 greater than the standard due to the lower admin cost and selling per unit. However, the Leather jackets’ total contribution margin is $325,200 higher than the budget. The actual unit for contribution margin is $12.70 less than the standard because of the higher variables in all the business categories. Sale Variances Analysis of sale variance reveals that New Look Jackets record 110,000 actual sale volumes greater that sale volume of 100,000 budgeted for the fiscal year. The favorable variance of 10,000 makes the company to record the increase in the sales revenue for the actual budget. The company recorded $5,747,500 as actual revenue compared to $4,075,000 budgeted as sale revenue making the company to record the favorable variance of $1,672,500 in revenue. Despite the favorable sale variance that the company records, it is only the Leather Jacket that records favorable variance because the budgeted sale volume is 5,000 units and the actual sale volume is 16,500 units making the company to record a favorable variance of 11,500 in the sale volume. However, the variance for the sales of Nylon jacket is unfavorable with the budget of 95,000 units for the sale volume and the actual budget recorded are 93,500 units making the company to record the unfavorable variance of 1,700 units in sales. Thus, the sales mix variance is favorable for the Leather jackets, however, unfavorable for the Nylon jacket. The company recorded unexpectedly high in the market of Leather Jacket in 2012 generating favorable mix market for the company. The direct material price is not favorable for the New Look Leather jackets showing that the company spends more in purchasing of direct materials than the price actually budgeted for Leather jackets. The major reason is that the company did not have enough material in stock to produce the quantity of leather jacket demanded. Due to the abnormal increase in demand for the Leather jacket, the company had to make a rush order for the Leather jacket material which consequently led to the increase in the price of direct materials. 2. Budget projections for Sales, Direct material, Direct labor, Variable costs and Fixed Cost. The paper prepares a new budget for the New Look Jacket based on the on the company past financial performances and the economic outlook for the 2012 fiscal year. The results of the variance analysis between the 2012 budget and the actual budget at the end 2012 fiscal year is also used to prepare  the new budget. Assumptions The paper prepares the new budget based on the following assumptions: The increase in inflation will not be more than 5% and increase in inflation is assumed to affect the projected fixed costs of operations. The sale volume of Leather jacket is assumed to reach 30,000 units. Essentially, the company did not prepare for the increase in the demand for the Leather jacket in the preceding year, and it is assumed a new trend in fashion will affect the demand for the Leather jackets, which will lead to an increase in the demand for the Leather jackets. The other assumption is that the US economy will not experience a recession that may affect the total demand. Moreover, the income tax will remain the same because the increase in income tax is likely to decline the total demand. Budget Projections The data in the new budget reveals that the company will realize the total sales volume of 123,500 units in both the Nylon Jacket and Leather jacket. However, it is projected that the demand for the Leather jacket will reach 30,000 units making the company to record the revenue of $4.5 Million in the Leather jacket. The increase in the demand for the Leather jacket will make the company to realize the revenue of more than $7.77 Million. (See Appendix 1 reveals the new budget and Appendix 2 reveals the costs of direct materials and direct labor). Despite the increase in the company total revenue, the company will incur an increase in the cost of direct material and direct labor due to a projected increase in the total demand for the Leather jacket. Moreover, the total fixed costs are projected to increase to $1.5 Million due to 5% increase in inflation. Despite the increase in the total costs, the company is projected to record a net income of $518,419. Reference Foster, H. & Teall, D. G (2012). Cost Accounting: A Managerial Emphasis, (5th Canadian Edition). Canada, (CMA Online Library).

Aviation, Aerospace or Airport Industry Essay

In order to assess aviation, aerospace or airport industry practice to the field of Marketing I have chosen to focus on the aviation industry and the marketing practices they have adopted in order to deal compete effectively in the current recessional environment.   This document focuses on the 4 P’s of Marketing (Kotler, 2008) and discusses how airlines have altered their approach to Product, Price, Place and Promotion in order to continue to successfully compete and respond to the changing needs of their customer base.   One company in particular, Southwest Airlines, will be explored in more detail with the marketing practices forming the basis for further exploration of the key themes. The Aviation Industry The events of September the 11th coupled with a growing economic recession have created an extremely challenging environment for the airline industry.   Forecasts produced by the Civil Aviation Authority indicate that the situation may not improve for quite some time with passenger traffic not expected to fully recover in the next five years (Figure 1). Figure One:   Actual and Forecast Traffic (m) 2007-2012 Fiscal Year No. Passengers Domestic (US) No. Passengers International (US) No. Passengers Total (US) 2007 577.8 53.6 631.4 2008 (F) 590.4 54.2 644.7 2009 (F) 610.9 54.9 665.8 2010 (F) 639.8 56.4 696.3 2011 (F) 626.7 56.7 683.4 2012 (F) 576.8 50.8 627.6 In order to deal with this airlines are significantly altering their marketing practices and methods of distribution in order to operate more efficiently and competitively.   Major changes have been observed over the past couple of years with some of these constituting complete overhauls of the traditional operation of the industry.   Southwest Airlines is an airline which has strongly positioned itself on â€Å"being different† through all elements of its service and product. At its core is its mission, which specifies that the airline is dedicated to â€Å"the highest quality of customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit†.   At first glance the concept of â€Å"high quality† and â€Å"low cost† appear to contradict one another.   However, Southwest airlines maintain that this is not the case and they have not compromised on quality or safety.   Awards such as â€Å"Triple Crown† which is awarded for low customer complaints, flight timeliness and baggage turnaround times, indicates that this may indeed be true. In order to better understand the key industry trends and how airlines have attempted to use these to their advantage, it is worth considering the marketing mixes of aviation companies such as Southwest Airlines and assessing how these have been altered in order to attract and retain a diminishing customer base. Marketing Practices Product The product element of the marketing mix concerns offering the right product to the right target market.   The products on offer through the airline industry have changed significantly over the past twenty-five years. Flying, which at one point was exclusively for the wealthy, has become more accessible and today there are a large numbers of airlines that cater for even larger numbers of customers.   In order to compete in this environment airlines have invested significant amounts of money in distinguishing their products and services from their competitors. For Southwest Airlines, this has entailed differentiating their product through redesigning the service their provide to customers.   Although, on the surface, their â€Å"no frills† concept appears very simple, delivering it in a way that doesn’t negatively impact customer experience is somewhat of an art.   In order to successfully implement this business model Southwest airlines have invested significant amounts of money in understanding their customer needs and motivations and used this as the basis for their value proposition. Through researching their customer base they have been able to identify which services were not valued above price by the customer and have eradicated them, thus lowering their operating costs and passing these savings directly onto the customer.   In addition to that, the involvement and support of their staff is paramount.   This is achieved through the company culture, a family orientated set up which promotes teamwork and values employee’s opinions and suggestions for improvement.   Southwest Airlines have recognized that employee participation and support is critical to the achievement of their aspirations and have successfully build a team of 29,000 with the lowest turnover rate in the industry. Price Since the deregulation of the airline industry in 1978, the airline industry has become highly price sensitive and many customers will generally purchase from the most competitively priced airline, viewing separate company’s offerings as perfect substitutes.   In order to maximize the profit from each flight, many airlines operate a variable pricing approach that is based on the needs of individual customers.   This approach attempts to identify and separate those customers who are concerned about price from those who are willing to pay more in order to attain a seat on the flight. As well as partitioning flights into first, business and economy classes, airlines attempt to maximize their revenue by offering a mixture of full price and discounted tickets within these segments.   Using detailed information related to market trends, forecasts and seasonal variations the major airlines implement inventory management approaches that help to define the demand and subsequent price for each seat on the flight. More than 90 percent of the tickets sold by U.S. airlines are now discounted (Costello 2001) and in the last twenty years flight prices have dropped by approximately 75% (Miller, 2007). According to a renowned marketing strategist, David Aaker (2001), one of the ways in which companies can successfully compete in a price sensitive marketplace is to offer higher value to their customers.   This view is supported by many theorists, many of whom believe that the industry is currently â€Å"giving away† flights (Marketing Week, 2003, p.35).   This view however, is challenged by the success of low cost airlines such as Southwest (US), JetBlue and Ryanair (UK) who have redefined their value propositions by stripping down their services in order to offer rock bottom prices. In order to competitively price their offering Southwest Airlines focused on streamlining their operations.   The idea behind this was simple, by lowering their costs, Southwest could offer reduced prices to their customer base.   This was achieved by removing services that were not valued in the eyes of the customer, such as physical ticketing, amenity kits, onboard snacks and seat reservations.   The customers get what they pay for and pay for what they want. Place Airlines predominantly operate through two distribution systems; the ticket and the flight. The Ticket Historically ticket sales were conducted through travel agents and brokers who liaised with the customer on an airline’s behalf.   However, in recent years the growth in popularity of the internet as a medium through which flights can be booked has led to increased levels of direct relationships between the airline and the customer base during the ticketing stage.   Through interfacing directly with the customer many airlines have reduced their distribution costs by as much as 10% (Miller 2004) and have subsequently been better placed to compete on a price basis in the marketplace. The Flight Marketing practices relating to the flight itself have also seen changes in recent years.  Ã‚   Historically, the flight represented a direct relationship between the customer and the airline but the increasing trend towards inter-airline alliances such as Star (United Airlines, Virgin, BMI, Thai etc.) Oneworld (American Airlines, British Airways, Quantas etc.) and SkyTeam (Delta Air Lines, Air France, and AeroMexico) has transformed the distribution channel from direct to indirect with airlines placing trust in their competitors to service the customers appropriately. Although this may be perceived as a risky approach, the benefits gained from such agreements are of significance.   Through forming partnerships airlines can gain additional routes, marketing power and global presence.   Southwest Airlines have gone one step further in the design of their place strategy.  Ã‚   Through focussing of the short-haul domestic market in the US they have ensured that the average duration of their flights is less than one hour.   This increases their probability of meeting desired time schedules and subsequently directly improves customer satisfaction. Promotion One of the most popular marketing tools within the airline industry is the frequent flyer program.   Airlines reward loyal customers by giving them extras such as upgrades, additional luggage allowance, priority booking and access to business lounges.   Such programs are clearly very popular with approximately 25% of Americas belonging to at least one loyalty program. (Costello, 2001, p.B9). The customer experience itself represents another key area in which aviation companies strive to successfully promote their offerings.   Areas of the operation such as baggage turnaround, timeliness of flights and numbers of customer complaints are measured through Key Performance Indicators and communicated openly to customers and employees. The understanding here is that high service quality will lead to happier customers, higher sales and higher profits. (Czaplewski, Ferguson, Milliman, 2001, p.14-17). Southwest Airline’s latest promotional program is â€Å"Ding†, a real time notification system that informs their customers of the latest offers and developments.   The messages communicated to customers are carefully targeted and segmented and utilize SMS and email systems to deliver the communication directly to the right customer. Conclusion In order to be successful in the current market, airlines need to develop a deep understanding of their customer base.   Through understanding their customer’s motivations, hot buttons and unmet needs (Aaker, 2001) they can develop marketing practices which allow them to compete in this demanding environment. The market is seeing significant changes as companies develop different approaches to increasing their sales or lowering their costs and a carefully designed and implemented marketing mix is critical to success in this environment. References Czaplewski, A.; Ferguson, J.; Milliman, J. Southwest Airlines: How Internal Marketing Pilots. Success, Marketing Management,   2001, p. 14-17 Costello, J. (2001, November 6). Gounded: Airlines Attempt to Win Back Former Frequent Flyers International Civil Aviation Authority, Airline Traffic Forecasts and Financial Trends — 2006 to 2008, I, January 2007. Miller, W. (2004, August 16). Airlines take to the internet. Industry Week, 248(15),   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   130-133. Retrieved March 23, 2008 from ProQuest database. Newsweek. (2003, September 18). Good times in the skies. p. 58. AAker, D, 6th Ed, 2001, Strategic Market Management Kotler et al, 13th Ed, 2008, Marketing Management www.Southwest airlines.com

Mass Media and Its Influence

Mass Media and Its Influence Spoken, written, or broadcast communication whose medium may include television, radio, advertising, movies, newspapers, magazines, books, cell phones and the Internet becomes a mass media that affects our society's perception of ourselves and others and influences the structures of our society as well as the reactions of the individual. Americans perceive the political, economic, class, educational, and other structures of American society because of, by, and through the media. The American understanding of these structures within its society as well as those structures outside of the United States are manipulated and directed by the media. Similarly, the media influences the perceptions of individuals within American society by what and how the media is communicating. The media communicates and influences through the key motivators of our society today: sexual, monetary, and violent images. The most widespread form of this communication media is television, followed by the Internet. With the increased use of computers and multi-media cell phones, the Internet is on the road to exceeding the television as a communication media. How these media venues affect the world in which they operate shows how far and how deep the communications can reach, the speed in which the messages are delivered and accepted, the cultural impact that is experienced. Media has converted individual communication into group communication and has allowed for wonderful advances in civilization. Through mass communication, people groups, organizations, governments, and nations have found the media for the spread of information in business and industry, education, politics, technology and science, medicine and healthcare, weather and climate, and all levels of culture. It is in technology that the media's most obvious advancements are visible. In addition, the widespread distribution of information has allowed the world to respond to natural disasters, political oppression and exploitation, and in mass multi-national cultural events. In the area of culture, sex is not only a physical motivation in individuals, both male and female; it is also psychological motivation of people. Although, people express it in different cultures differently, the basic human need for sexual expression is one of basics of marketing and advertisement. It motivates sales and sales are best motivated in mass fashion for mass return on investment in massive profits via mass media. All forms of media use the basic instinct to identify a product for sale and manipulate the individual's perception to cause him or her to identify their individual sexuality with the product. Everyone wants to be sexy, attractive, wanted, desirable, in demand, and therefore, powerful. People will buy whatever they believe or perceive will provide this to them. Similarly, another motivator of power is violence. Whether the perpetrator-the inflictor, or the violated-the victim, there is no doubt about how powerful violence is. It also motivates sales indirectly through the marketing and advertisement of products supporting violent venues such as horror and R-rated films and television shows, sporting events such as boxing, wrestling, and football, war coverage, and the 11 o'clock news shows. The mass media clearly shows that violence motivates power and power motivates violence. The most vulnerable segment of society to the images and messages of mass media are America's youth. Young people are in a stage of life where they want acceptance by their peers, they want to be desired and loved, and they hope to be successful and powerful. They also seek to explore and express some of the same human motivations as the mature citizen: sex, violence, and power. The children and teenagers of America find all of these elements on the TV. In fact, as Arthur Asa Berger states, â€Å"the amount of time young people spend â€Å"media multi-tasking† has increased from 16% to 26% of media time, the actual amount of time devoted to media use has remained steady, at under just 6 1/2 hours per day (going from 6:19 to 6:21) 0r 44 1/2 hours per week (http://kff. org/entmedia/entmedia030509nr. cfm) (Berger, 12). Television and its self-directed version, cable, allow for the mass influence of these elements in both positive and negative ways. The positive aspects of violence and competition within the socially accepted structures of competitive youth sports and athletics promoted on TV and in video games and equally, in the fashion, dance, and young love seen in sitcoms, movies, and MTV music videos. Conversely, the use of junk foods, cigarettes, drugs, and alcohol combined with irresponsible, casual sex, excessive and explicit violence dominate much of the negative influence of media on America's youth. Joseph Dominic concludes, â€Å"that youngsters that are heavy TV viewers would display a pattern of beliefs and perceptions consistent with media portrayals (Dominick, 446). Regarding violence in mass media, again the young are exposed to a culture of violence reflected in the media. How the media sells or promotes those perceptions is the â€Å"reality† of the media. From a war somewhere in the world to the wars in someone's home, the media directs the interpretation of what is necessary, correct, moral, and immoral. From what is happening, is not happening, should happen, might and will happen, and what is and is not the cost the media influences our realities and reactions. This has resulted in Saturday morning cartoons that are as full of shootings, stabbings, explosions, and other forms of violence as is CSI or the nightly news; it has resulted in video games like Grand Theft Auto that allow children to be pretend drug lords, gang members, and pimps; it has promoted murder and abuse as entertainment for the masses. In the case of American youth, the effects of media violence on the developing mind and values of children and the personalities and beliefs of those children are increasingly negative. Aggressive behavior, lawlessness, and distorted views of reality are becoming commonplace among the children of today and mass media is one of the greatest influences. As these children mature into teenagers and young adults, the media blurs the realities of war in their minds and makes entertainment out of both virtual war games and actual wars on this earth. â€Å"More speci? ally, research provides strong evidence that in the short term, exposure to media violence causes increases in children's, adolescents', and young adults' physically and verbally aggressive behavior, as well as in aggression-related variables (such as aggressive thoughts and emotions) that are theoretically linked to aggressive and violent behavior (Anderson et al, 104). The young people of the United States are an identified and targeted demographic of the advertisement industry due to their large discretionary income from family and employment and due to their lack of experience and nowledge combined with an almost insatiable need to experiment and acquire. The use of sex and violence to market to America's youth, epitomized in the overwhelming success of the book and television series about teenage vampires, Twilight, has become a multi-billion dollar, multi-media industry. The media creates and promotes the ideal image of what is beautiful, desirable and sexy and what are the characteristics of a successful and power person, usually psychological and/or physical violence. Because these two instincts are so universal, primal, and strong, they are almost irresistible advertising vehicles. However, if sex and violence are the vehicles, money is the fuel. Consequently, the purpose of marketing and advertisement is to sell and make money. Mass media sells the belief to a person, young or old, that he or she can attain the characteristics of power, if they can buy the products that the powerful and violent own. It sells them on the belief that they can attain the characteristics of the sexy, if they can buy the products that makes one attractive and desirable–all as they are presented in the movies, TV, Internet or other media. The estimated revenue of all forms of mass media is in the 100's of billions of dollars. The cost of reality in relation to these perceptions is often much more expensive. An example of some of the more costly areas of influence is in the area of politics. In this area, political offices and careers both are promoted and destroyed. The media has a great influence over public opinion. The media has a huge influence over public opinion as can be seen by the use of opinion polls that it controls and manipulates. The use of polls and news coverage by the media can affect, positively or negatively, candidates and their ideas that, in turn, can change the political control of the nation. In addition, media control shapes the way people see their realities and it has a tremendous impact on our society. The War on Terrorism is a clear example of media influence on American society that resulted in the war in Iraq to stop weapons of mass destruction that did not exist in reality. This example shows how media can use information that is not real to create another reality it chooses. Because media is so powerful, it is owned by the powerful. In the United States, six corporations own 95% of all media nd the money they make are proof of their power: 2009 revenues of General Electric, $157 billion; Walt Disney, $36. 1 billion; News Corp. , $30. 4 billion; Time Warner, $25. 8 billion; Viacom, $13. 6 billion; and CBS, $13 billion (Freepress. net). â€Å"We find that media firms nearly universally have ownership structures with large controlling shareholders and that these shareholders are either families or governments. This evidence is broadly consistent with the ideas that there is large amenity potential (control benefits) associated with owning media–be it political influence or fame† (Djankov et al, 373). What this control costs American citizens in their freedoms and democracy cannot be calculated. In conclusion, the control of the media and its impact on American society, both positively and negatively, is important to the quality of our lives and to the freedoms we believe in. The media appears to be some huge, uncontrollable monster, but in reality, it is made of people just like our government is made of people and our country is made of people. Corporations, companies, governments, media are all people. Therefore, if the negative impacts and influences of media are to be controlled and limited, these people need to be challenged. In order to challenge these people's influence and control through the media, we must challenge what the media is selling, be it sexual, violent, moneymaking or otherwise. We must begin with ourselves and exercise our control over what we are buying. References Anderson, Craig A. , Leonard Berkowitz, Edward Donnerstein, L. Rowell Huesmann, James D. Johnson, Daniel Linz, Neil M. Malamuth, and Ellen Wartella. â€Å"The Influence of Media Violence on Youth†. Psychological Science in the Public Interest, Vol. 4, No. 3, Dec. 2003. 81-110. Berger, Arthur Asa. 2007. Media and Society: a critical perspective, 2nd ed. (Lanham, MD: Rowman and Littlefield Publishing Inc. ) Djankov, Simon, Caralee McLiesh, Tatiana Nenova, and Andrew Shleifer. 2003. â€Å"Who Owns the Media? † The Journal of Law and Economics. (Cambridge, MA: Harvard University Press. ) 27 Dec. 2010. Dominick, Joseph R. 2010. The Dynamics of Mass Communication: media in transition, 11th ed. (New York, NY: McGraw -Hill) Freepress. net. 2009. (Florence, MA: Free Press and the Free Press

Social Engineering Essay Example | Topics and Well Written Essays - 3000 words

Social Engineering - Essay Example The term â€Å"social engineering† was coined by Kevin Mitnick, a hacker who spent many years in federal prison for nefarious activities, then became a highly sought-after computer expert, writing books and other journals. (Mitnick, 2002, p. x). The basics of social engineering are simple – a criminal will use psychological and other low-tech techniques to get what he wants, and what he wants is to hack into the secure databases of these companies to steal trade secrets to give to competitors, or other valuable and confidential information. Some of these techniques include â€Å"dumpster diving† to get information about a company that he wants to exploit; impersonating colleagues, management or IT professionals on the telephone to get information that he needs, such as passwords and passcodes; befriending employees; and getting a job a the corporation to get all the information he needs. Social engineers are a huge threat to all corporations, because what they do seems so innocuous. They also are able to exploit very basic mistakes, such as the fact that employees do not always shred sensitive documents, and think nothing of throwing away calendars, employee handbooks, and corporate phone books, all of which are gold-mines to the social engineers who are looking for information to get their foot in the door of a large corporation. And they do a lot of damage. In one study, people using social engineering techniques were able to steal $1 billion of information in one day! One of the new scams involves live â€Å"support† personnel. (Claburn, 2010, p. 1). In this scam, an individual gets a pop-up or other advertisement stating that their computer has been infected with a virus, and that they need to purchase a certain program called Live PC Care to remedy this problem. If the individual is reluctant to buy this Live PC Care program, then they can click on a box to talk with live personnel. What this

Analysis Article Example | Topics and Well Written Essays - 750 words - 1

Analysis - Article Example Physicians opted to use early screening in identifying yellow flags and develop intervention guidelines as well as achieve secondary preclusion. Although various psychological factors have been found to be support prognosis of yellow flags, questions still linger as to which strategies work best either individually or in combination and to what extent yellow flags influence outcomes in patients with acute pain. Although previous research indicate that targeting yellow flags especially when they are high significantly affect the obtainment of positive results than providing ominous interventions. The authors conduct this research with the aim of unraveling the mystery surrounding the yellow flags and formulate concrete and solid conclusion that will enhance the operations in the health care industry and embolden management of yellow flags and back pain (Gray et al., 2011). Apparently, various psychosocial factors including personal and work allied factors play a significant role in delaying return to work and continuation of symptoms in people with back pain. Commonly, people complain of excruciating back pain that makes them wince with the discomposure but apparently, they can engage in many activities that can ostensibly be considered light. When handling such persons, physicians wonder as to whether the pain is musculoskeletal or has merely been caused by psychological factors. As part of back pain management, it is, therefore, imperative that physiotherapists have the enthusiasm and abilities to evaluate and manage psychosocial issues. The authors’ main intentions were to methodically assess and encapsulate literature on the skills and perceptions that physiotherapists have when gauging and treating Yellow and Blue Flags in patients who experience back pain that often causes them discomfiture. The authors candidly concentrate on the narrowed

Essay on Down Syndrome Example | Topics and Well Written Essays - 2000 words

On Down Syndrome - Essay Example The intellectual disability causes an individual to lag behind in his development of communication skills, social abilities and even his ability to take care of his own self in a proper manner. Teaching and support services for the individuals with intellectual disabilities is designed in a completely different manner and is targeted to meet their learning and problem solving requirements. Creative and interactive teaching ideas should be implemented in order to obtain maximum results. Visual, audio and interactive lesson methods should be applied and the difficult ideas and problems should be made comprehensive for the learners. American Association of Intellectual and Development Disabilities are directed towards support services and development support for such individuals (The Church of Jesus Christ of Latter-Day Saints 2012). Fig 1: An image of a Down Syndrome Child accompanied by teaching services personnel (The Church of Jesus Christ of Latter-Day Saints 2012). Down syndrome i s defined as a condition caused by a genetic defect which results in both physical and intellectual limitations in the affected individual. The normal number of chromosomes in an individual is 46 but in a Down syndrome individual the chromosome number is 47 instead (National Association for Down Syndrome 2012). It is considered as one of the most common syndromes present at birth called as congenital syndromes. One in every 700 births is estimated to be a child with Down syndrome. It has been observed that the possibility of developing Down syndrome increases as the maternal age increases at the time of conception. After the age of 35, the risk of Down syndrome in the child increase by many folds (Selikowitz 2008). The prevalence of Down syndrome in United States was estimated to be one in every 733 births by Centers of Disease Control and Prevention in the year 2010. Around 60,000 cases are diagnosed with Down syndrome annually (National Down Syndrome Society 2012). According to a study in the year 2007 carried out among 63000 babies in UAE, an approximate incidence of one Down syndrome case for every 449 new born babies was estimated. The study also highlighted the maternal age risk factor and showed that around 41 % of the UAE mothers had crossed the age of 35. This also showed that maternal age is a major etiological factor (Shaheen 2012). Fig 2: A representation of prevalence of Down Syndrome in the years 1979 – 2003 per 10,000 live births in United State (CDC.gov. 2011). Down syndrome presents in the individuals with a large range of variations in its characteristics and features. As discussed earlier, it is a chromosomal defect; hence every cell of the body’s each system is defective. Hence almost every system manifests with problems and pathologies. Around 120 different features for this syndrome have been described up till now but some children might manifest with only six or seven characteristic features. The characteristic features des cribing Down syndrome are visible in eyes, head and face. A Down syndrome individual has round face with a flat side profile, with brachycephaly (Flattened back of head). The eyes are slanted, small epicanthic folds which might give a false manifestation of squint or strabismus and the iris might show whitish spots called Brushfield spots. The neck of the young child has greater fat content at the back which is diminished with age and an adult individual will have a broader and smaller neck. Hands are shorter with usually

Engineering material Essay Example | Topics and Well Written Essays - 1500 words

Engineering material - Essay Example The central part of the specimen possesses reduced cross-sectional area than the end parts. The reduced gauge ensures that the highest stresses occur within the gauge, and not near the grips of the load frame, preventing strain and fracture of the specimen near or in the grips (Fabila 2010). Incremental application of the tensile load to the specimen and its corresponding extension are recorded and plotted by a computer in the form of a load versus elongation graph. This graph is converted into an engineering stress versus engineering strain graph, which is later used to calculate material properties such as yield strength, Young’s modulus, ultimate tensile strength, resilience, and toughness of material. The experiment was conducted on specimens made of Mild Steel (Grade 250), Aluminium 6061, Copper, and Brass. All test specimens had an initial gauge length of 25 mm. All other dimensions of specimens are given below: Each specimen was measured using the calipers to determine the diameter and cross section. A gauge length was determined and scribed into the specimen so the distance between two marks could be measured after the tensile test was completed (Fabila 2010). The specimen was securely placed into the jaws of the Instron load frame so that it was equally spaced between the two clamps (Fabila 2010). The axial and transverse extensometers were attached to the reduced gauge section of the specimen. Care was taken to ensure that the axial extensometer was set correctly, and the transverse extensometer was across the complete diameter of the specimen (Fabila 2010). The test with each specimen continued until fracture. After that, the specimen was removed, and the equipment was reset for the next test. The results of the uniaxial test were used to calculate material properties using the formulas provided below. The results of the tensile tests

Stigma and Discrimination in schizophrenia Essay

Stigma and Discrimination in schizophrenia - Essay Example Discrimination may be defined as the action or treatment based on stigma and directed towards the Stigmatized (Bunding, 1996). Stigma and discrimination are highly associated with the Schizophrenia as it is a psychiatric condition that describes a mental disorder characterized by deviation in the expression of truth and / or by significant social or occupational dysfunction. Stigma and discrimination resulted by schizophrenia is mainly due to unawareness among the people about the disease. Some investigators found that the stigma operated by schizophrenia may result in deviated behaviour and violence which is very dangerous (Link et al., 1992; farrington, 1994; Link &Stueve, 1995; Appelbaum et al., 2000). Schizophrenia is reported to afflict 1% of the worlds population (U.S. Department of Health and Human Services, 1991), where as schizotypal personality disorder afflicts 2–3%. The stigma and discrimination caused by schizophrenia was confirmed by several research workers (Poulton et al, 2000; Cannon et al, 2002). Earlier studies and reviews of worldwide-published research mainly compared the incidences of the stigma and discrimination due to illness in urban and rural geographical regions (Haroutunian et al., 2006, Paz et al, 2006 and Skosnik et al., 2006). However the past studies didn’t focus much on multifaceted stigmatization of schiz ophrenia and hence the present investigation has been performed to analyse the stigma and discrimination associated with schizophrenia in more integrated manner. This was planned to answer the following questions. The sample size of the population (N) is 300. The family members of the schizophrenics residing in Mumbai, India were interviewed on nature and causes of stigma, most common forms of stigma, common source, removal probability, consequences, common management strategies, method of information about

John Holland's Theory Essay Example | Topics and Well Written Essays - 1500 words

John Holland's Theory - Essay Example It also explains concepts such as congruence, differentiation, consistency and identity in accordance with Holland’s theory. John Holland believes that humans are attracted to particular work environments in accordance with their personalities and backgrounds and they create specific work stereotypes to choose occupations that satisfy their preferred interests and capabilities (WCU, 2006). A premise of the theory is that people are profoundly influenced by their personality in their ultimate selection of a career and there are six types of personality types which every person falls under one of them. Another premise of Holland’s theory is that there are six analogous model environments that reflect the prevailing physical and social settings of a society (Smart & Feldman, 1998). The six personality types are interrelated and can be cross referenced with the six work environments and the a person that finds his calling in life will benefit from these environments because the characteristics and abilities of his personality reinforced in this setting. A realistic personality type are people who enjoy an active and stable lifestyle that gears them towards choosing jobs that are hands on and required manual abilities such as building, mechanics, machinery operation and athletics (John Hopkins University, 2007). These persons like to be outdoor and can not be confined to the strict environment of an office setting. They visualize work as something you can create in which a tangible result in noticeable and the skill level of a person improves with repetition and experience. They are not the best at dealing with other humans in a work setting. A person with an investigative personality type is a problem solver that is very adept at mathematics and scientific activities. He has the ability to solve complex and abstract problems by

Africa’s growing concern Essay Example for Free

Africa’s growing concern Essay Whoever ignites the flames of hate has succeeded considerably. Hatred has become a way of life for many people around the world. People envy other people and create hatred to those of better lives. But no human being is prepared for what the African continent actually reveals. The persecution of unwanted individuals is prevalent in this part of the earth. Poverty hounds Africa no end. The life there is very hard and disturbing. The place is filled with chaos and turmoil. No stability is in sight. The entire world is currently alarmed over the high incidence of death within its population. Countries over the years have pledged support to the stagnant economy of the African nation. All means of contribution have been given to the poor continent. But in spite of the continued aid, there seems to be no hope of rising within the nation. Africa has shoved itself into a hole so deep that the possibility of becoming buried is never a remote idea in the future. Men, women and children agonize over their situations. Food and resources are hard to come by. Thousands die of starvation annually. But more than that, countless people become victims of unnecessary violence. World leaders and governments around the globe have, time and again, met and discuss the events in Africa numerous times. Like a disease, the social demise of its population has been a primary concern for many nationalities worldwide. People are dying every minute. The media has played a vital role in revealing the abuses and brutalities of people. All eyes are focused on this place where individuals have disregarded the value of human life. The carnage continues, and will continue unless a swift and effective solution will be unveiled. There is a sense of urgency for the world’s leading governments to address the destruction of human dignity in Africa. However, in spite of the launching of countless humanitarian missions to solve the nation’s woes, death and suffering lingers on. Billions have been spent on relief operations but the social problem remains undefeated. The casualty toll piles up. The killing spree goes unsuppressed. And the rest of the world watches dumbfounded. It only shows that governments and its people are not doing enough to find answers to the African problem. Although food and the lack of basic needs is the primary concern among the African people, it is violence that must be silenced. Several decades of gun running and smuggling within the continent have only brought death to many citizens. As long as the armaments keep on coming, peace will remain to be an elusive and distant dream. The social instability in the African nation is about power. Individuals and their clans grapple for control. Gaining that momentum to hold every move in the tumultuous society means having the arms and weapons to subject everyone to their every word. The world is stretching its influence into every corner of the continent. But sadly, the troubled nation drives off the chance and rare opportunity to rebuild its communities. It is ironic that a very poor place can summon the strength to annihilate all intervening parties out of their motherland. Events are bleak. The panic button has been set. But with all the dangers and the deaths, Africans have little regard for the needs of their nation. Women and children go elsewhere to find peace. War escalates and the streets are stained with blood. If the world is keen on finding the answers to the growing social menace in Africa, analysts should dig deeper to gain a full and total understanding of the situation among its people. The United Nations must be aware to the motives and intentions of the African people. All along, the entire globe has only addressed the needs of the poor continent. The real reason for the chaos remains undetermined, and therefore, unsolved. Turmoil will continue to rob the African nation of its dream of peace and stability. With a disorganized crowd and a selfish government, senseless killings and looting will be around for a long time.

The Changing Nature Of The Family Sociology Essay

The Changing Nature Of The Family Sociology Essay In virtually all cultures, the family is considered the basic societal unit, however the nature of the typical family has changed over the decades. Families are no longer comprised of the same number of individuals as they used to be and it is thought that this is due to the impact of contemporary social forces upon individuals and their consequential effect on family structure. There are a number of different psychoanalytic hypotheses which address the possible causes of this change in family nature however it appears that all of these hypotheses emphasize the effects of social factors upon individuation and autonomy. The literature seems to hold several propositions for change in the family dynamic and nature. Schmidt has explored this changing nature in relation to adolescence in a totalitarian society; Chasseguet-Smirgel described a heightened and pathological self-sufficiency which can be related to the breakdown of family structure; and Chodorow considered the difficulty that w omen encountered, in a society where many choices were open to them, in consolidating a generative maternal identity freed from impingement by early relationships with mother and siblings.  [1]   Chasseguet-Smirgel was of the opinion that drug and alcohol addiction, eating disorders and certain kinds of sexual conduct could all be classified as behavioral changes which have enabled individuals to become more independent in nature and as such, have led individuals to have the ability to do without family members through an acquisition of control over their own lives in another sense. In a study conducted by Chasseguet-Smirgel, a description of two male patients, of which both were alcoholics, was described. These mens dependency on alcohol had replaced come about as a substituted for the nurturance, which they had not received in childhood. Patients with eating disorders were also described and these were seen as a representation of a refusal to enter the biological order of female development. It has been suggested that for an anorexic woman, restriction of food intake could be seen to represent a triumph over the need for the food whereas for bulimic individuals, binging and purging re-enactment of a self-sufficient cycle whereby ingested food was felt to represent the bulimics own faeces. From this point of view, sexuality could be viewed upon as a process which involved a dehumanisation of the object as a defense against intimacy, dependency and loss and as a consequence of this view point, all individuals with such mindsets, as described, would be all likely to have multiple partners and in some cases, multiple children. Thus, this would ultimately led to a large change in the dynamics of these families which would be the result of the multiple partners, as one male could not possibly reside in a home, which would encompass the traditional family household: one male, one female and two children.  [1]   Thus, this hypothesis of the changing nature of the family highlights the effect that pathological disorders, which have come about as part of contemporary society, have had on the family structure and nature. This has been thought to have been brought about via the development of technology which has enabled individuals to gain more control over their body and their image, so that they have been set free from the powers of nature, leading one to believe that anything is possible and most likely would have brought with it the feeling of ill-contentment with other elements of ones life,  [2]  such as their possible spouse or family, leading to a disruption of a likely family home and the formation of more single-parent families or multiple partners. (Wood et al, 2000) The blurring of parental roles and the breakdown of paternal function can also be viewed as another change in the nature of the family.  [3]  Father no longer fill the same paternal role which would have traditionally been seen and thus, this could be seen that children are no longer disciplined as fully as they might have been in the past. Chodorow explored the interplay of cultural forces, which have lead to the failure of some contemporary women to wish to conceive children. In the literature, According to Lafarge11, Chodorow mentioned three beliefs which were supported by contemporary culture and where thought to reinforce and mask womens unconscious ambivalence towards motherhood. These were the idea that motherhood and professional life were in- compatible; the sense that the women s own mothers had been trapped and passive and that they themselves should only become mothers if they could negotiate entirely different and egalitarian partnerships with men. Finally, the concept of remaining youthful led to a disavowal of natural ageing processes and declining fertility. Thus, these The cultural themes could be seen to be pivotal in the fact that a number of women no longer have children, and as such, the family home would have comprised of a male and a female without any children or of no companion at all, and inste ad, simply a male or female living alone. Within modern day society, the passage of time, and the fact that women are more likely to have careers and thus have children later on in their life, changed the family dynamic and nature in itself. Furthermore, the unconscious denial of the passage of time can be seen to act to enable individuals to miss the time to have children and thus not have any children or, indeed have children very late on in their lives, which ultimately would lead to a lower number of children being born to one couple, reducing the number or the traditional family to one child from two (or, in more early times, more than two children.)  [4]   Schmidt presented the results of a research project in which adolescents from a former communist society were compared with those from a Western capitalist democracy. Eight adolescents from each country were interviewed. The findings of this study showed that there were features which were typical to only some of the members of those interviewed and nott to others. For example, features in the Russian adolescents which were associated with growing up in a communist society were witnessed. These adolescents tended to put forward an unchallenging conformist identity which assured their safety within a totalitarian regime. Individual wishes, criticisms and disruptive feelings were denied or projected; the adolescents appeared somewhat frozen, unable to compare present, past and future, or to work through painful experiences. It was thought that the impersonal self which these individuals projected arose both as a direct effect of the totalitarian society upon individual development an d as an indirect effect, mediated by the effect of the society upon the family. It was thought that Western societies valued private life and the continuity of personal and family identity and that this was different to the values observed within other regimes. For example, in communist societies, the individual and the family were less privileged, and were subordinated to the needs of the state. Even if the childs earliest development took place within the individualizing setting of a nurturing family, the state quickly assumed responsibility for the child and placed a collective stamp upon his development. Furthermore, the literature presents the findings that in the totalitarian state this eroded the family structure, and in particular this damaged the paternal functioning.  [1]  It has been noted that the father receded into the background in most of the Russian adolescents. In such individuals, the boys tended to have a stronger personality and this has been thought to effect the way in which the individuals would act as part of the family and would alter the nature of the family in this setting. Thus, from an assessment of the literature, social structure, family structure and personality structure stand in a complex relation to one another. Adult development does not give women sufficient social changes that they encounter before they encounter the limits of their fertility and this has lead to a decrease in the number of members found within a typical family in contemporary society. Hence, factors such as social change, changing family structure and the fantasies and personality structures that are linked to them may all be responsible for the changing nature of the family which can be seen within todays society.

The Function Of Food Ordering Online

The Function Of Food Ordering Online Food ordering online is becoming a norm for restaurants which offer takeout and delivery orders. Food ordering online is designed as it is cost effective yet an efficient system to satisfy the restaurants needs. The system is also designed for its ultimate flexibility and performance. The customers will be able to access into the company existing website and browse at their menu and select and place their orders on what they desire. Once they have completed their order, the system will either email or fax the customers order to the restaurant. The online ordering system also enables customers to order days beforehand and the system will execute the order at the specified time. The system has been built to handle large amounts of traffic simultaneously to prevent a system overload. This system is also flexible in a way, whereby customers are able to place online orders quickly, with just a click comparing to the tradition where orders were taken through the phone. More time and cost will be saved ordering online as a phone bill is charged according to the time the phone is on the line. The system was used intended to meet the requirements of all of the clients. With the online order system, the company could save on labour cost as less people are needed in operating the website, instead of people operating a restaurant. With the internet, there will be fewer errors on the orders or miscommunication amongst the customers and the person taking orders. Besides, it provides timely service. The software examines all food orders prior to the completion and corrects human errors. Also, with this system, the registration of online guests is utilized to create valuable marketing campaigns. Internet database Online ordering is easy and convenient yet they have more to improve on their online ordering system. It is good that online ordering system has linked the customers information with the database of the system which facilitates the ordering of customers. In addition, customers information could be tracked easily from their database rapidly if they are regular customers. Advantage With the escort in of the 21st century, many people have found out that it is basically easier to purchase items online. This depends on the consumers preferences. Some people feel unsecure buying items online because they cannot have physical touch or sight with the items they wish to buy. In this case, some people prefer to have the pizza straight from the oven when it is served. Online purchasing provides additional customer service. They not only provide goods, but also provide extra services, such as delivery to the destination that they have requested for. Online purchasing eliminates order taking errors. Customers can view the entire menu and all special offers via official website though online. The system records customers orders when purchasing has taken place. Extra services for example like estimated delivery and carryout times are provided to customers. When ordering via online, even during a busy period such as lunch or dinner time, customers would not have a problem in contacting them and placing their orders. The customers just need to order via online and the system will automatically generate and put it on queue. Online ordering records and stores past records of orders made and allows the customers to view them anytime during their online ordering session. These records will store at the database. The biggest advantage to ordering online, that the customer can save a lot of time and effort. Customers can choose to complete their orders within seconds or take their time and finish when they want. There are no time limits for them to complete their orders, thus, customers can take up any amount of time to order. Instead of planning out time in daily schedule to go out and make a purchase, the consumer can instead go to the web-site when they have a free moment at work or at home late at night, and look up the product that the customers are considering to purchase. They view the full menu and can order any combination of food while the prices are displayed and calculated as they go. It is much easier to make large and complex orders online because they have the ability to be patient, consider their options, and calculate different pricing schemes. Consequently, a customer can use that to their advantage and only do businesses with sites that will help put their transactions through quickly and thoroughly. Addition to that, the advantage of online purchasing is the ability to look at products late at night. Even though the stores have closed for the night, customers can place orders for the next day while the web-site still remains available to make purchases. This means that even after a long day at work, and coming home to deal with the family, the customer still have time left to go online and look for the product they want to purchase. The Internet is there is open 24 hours 7 days, and is always willing to wait for customer to come make a purchase. By going online, the customer do not have to worry about the hassles, such as when they decide that it is time to check out, they do not have to waste the extra time queuing in line. By ordering online, the customer can also take advantage of deals that are only offered to online customers, and often find products that wouldnt be available at a walk in store and special offers are given to online customers. In addition, online ordering increases customer visiting the Dominos Pizza official website. It also gains customer satisfaction and loyalty throughout the company. Due to its convenience of online purchasing service, customer purchase frequency also may increase . The company eliminated or reduced labor costs associated with manual order taking due to technology computerize replaced labor usage. For the Domino Pizza Company, the online ordering system accepts both online and traditional coupons to attract more customers. Customers who order on the web tend to order more because they have a menu in front of them. Robert Mackay, Dominos Pizza Marketing Director Customers who order online are proven to order more per order because they dont feel rushed while purchasing, as they often do over the phone. An Online Ordering website guarantees that the message, promotions and add-on offers are communicated to the customers and rely less on employees. Also, time is saved by not having to key the order into the Point Of Sale System. Between that, fewer mistakes occur during online ordering pizza. Online Ordering provides the perfect solution for office lunch orders. Orders can be collected around the office and one person can enter the orders into the website without the hassle of calling it in. They can take their time and get it right. There are several ways in which online food ordering from a restaurant may occur. A restaurant can have its own website with easy features for placing an order for pick-up or delivery. Some add a third option of being able to make reservations. Instead of calling for a delivery, people just access the Internet, head to the restaurant site and make their order. In financial factor, online ordering system increase the efficiency and cost effectiveness of the ordering operations. For the advertisement, it can create easily or upload promotions to the online ordering site. For instance, this system can increase the customers guest check automatically by customer email by suggesting upcoming sells for additional products. Online ordering increases in sales of goods in the Domino Pizza Company. Disadvantages The trend of shopping online, especially ordering pizza online has gradually been significant in the last decade and online sellers are expected to have improvements on the volume of sales after website features and services altered. There is no doubt that the customers can find great deals online and so many different products which may not be even available in regular stores. By the way, there are certain disadvantages of online ordering. Normally when we shop from a regular store, we can go directly to a sales person face-to-face to enquire and clarify our doubts regarding the food we ordering. It is possible that customers would have a wrong idea of what the products and services is about as the customers and the employee cannot deal face-to-face for a clear explanation. The chances of mishandling the package are volatile. There is a possibility that shipping abroad will damage the presentation of the food that customers ordered and the customer realize it after opening it when the package was delivered and that the person delivering it has already left as food could be very fragile. Another disadvantage is that a lot of companies which sells online state that customers have to pay for the shipping and delivery charges depending on the weight of the product the customer orders. Only a few companies with websites offer free shipping services while some companies provides free shipping services only if the customer has a total purchase of prices exceeding a certain amount. The shipment fee charged often is one of the reasons that customers would not like to order goods online as it is more expensive and does not guarantee that the goods delivered will be in good shape. However, a company must consider on the target market they would like to focus on promoting their products and services to. The elderly are most unlikely to order goods online due to their knowledge of operating a computer. Therefore, if the target market includes the elderly, a traditional service has to be provided to them. Online connectivity issues are the greatest disadvantage for online ordering. The customers add items in online shopping cart, enter information and press submit. The confirmation screen might time out when the internet has an unstable connection. The online customers would not know whether the order has been made or not while reloading the page may cause several billing or several orders. Moreover, customers may also make human errors, such as ordering the incorrect item. This can occur when the customer attempts to place an order. The customer may have accidentally clicked on the wrong item while placing their orders through the website. Even if the consumer clicks on the correct product and provides an accurate product number there may still be mistake made in the ordering process if there are options associated with the item. This problem can be rather disturbing because the consumer will get agitated when the incorrect item is received and therefore, loses customers loyalty towards the company. Another disadvantage is that purchasing online would mean that personal information has to be given to the company when purchasing is taken place. Some companies take advantage of this feature. By purchasing on the Internet, the customer would have to take the risk of having their information taken by online companies and misused. Though this is a very rare occurrence, it is more likely to happen online, than in person. To avoid personal information from being exposed, customers would usually look for a trustable company to purchase goods from. More often, what people dislike about online purchasing is that delivery services are only restricted to certain areas. As a result, people living in rural areas are at a disadvantage whereby they will need to go to the destination whereby the company is able to deliver.

T.S. Eliots The Waste Land and Morality :: Eliot Waste Land Morals Essays

T.S. Eliot's The Waste Land and Morality T.S. Eliot and Yulisa Amadu Maddy both address the topics of fear of death and then correlative love of life, but from entirely different points of view. T.S. Eliot wrote during a time when people were questioning relativity, especially moral relativity and it's effect on life after death. Maddy wrote about young boys who were going through that time in a teenager's life when they realize that they will die someday. Thus, teenagers begin to acknowledge death while embarking on their search for love and the meaning of life. During the time period that Eliot wrote "The Waste Land" people were questioning relativity. If time is relative then are not all things relative, including morals? People may have thought that they were living a moral life, but what was that moral life relative to? This lead me to the assumption that people were more fearful of life after death because the had no way to really know how they measured up morally to the standards of God. Eliot used these questions and fears in his poem, "The Waste Land." He displays the feelings of love for life as well as fear of death. Eliot writes of a "dead tree that can give no shelter," and a "dry stone no sound of water." Water symbolizes life and the dry stone implies the lack there of. The tree is dead and thus no shelter from the elements. Eliot continues, "There is shadow under this red rock,/ (Come in under the shadow of this red rock). Shadows imply darkness, death, and sinister dealings . Then Eliot writes, "And I will show you something different from either/ Your shadow at morning striding behind you/ Or your shadow at evening rising to meet you;/ I will show you fear in a handful of dust." These are signs pointing to death. Eliot claims he will show you something different than the shadows you see in the morning and at night. The opposite of having a shadow would be not having a shadow, and if someone, other than Peter Pan, ceases to have a shadow then they obviously have ceased to have an earthly existence. The lack of water, a barren tree, the loss of shadows, and finally what I believe to be a Biblical allusion, "I will show you fear in a handful of dust." There is mention in the Bible about originating from ashes and dust and returning to ashes and dust as well.

George W. Bushs Faith Based Initiative and the Separation of Church an

George W. Bush's Faith Based Initiative and the Separation of Church and State Clause Nowhere in the U.S constitution or any other official documents  does it say that there must be strict â€Å"separation of church and state†.   This clause was used by Jefferson in his letter to the Danbury Baptist Association of Connecticut on January 1, 1802 (Truthwalk 1).   After being revised six times by one of our founding fathers, James Madision, the first amendment now states that,   â€Å"Congress shall make no law respecting an establishment of religion or prohibiting the free exercise thereof..." (Parsons 40).  Ã‚   Did the fore fathers intend the first amendment to keep religion out of government, or did they want to create a law that stated religion was a free choice moreover preventing the government from forcing one religion upon the people of America. When hearing the phrase â€Å"separation of church and state† one thinks of controversy.   Every other day you hear of something on the news regarding, â€Å"the separation of church and state,† where is the right place to draw the line? Many issues have arisen in the world today that makes the topic of "separation of church and state" very controversial; however, one of most significant issues is Bush's Faith Based Initiative.   Bush’s Faith Based Initiative has strong separationists crying out â€Å"separation of church and state† all over the news. "Separationists argue that our fore fathers wanted such a complete division between church and state that any government accommodation would be unconstitutional"(Frank Guliuzza, p.116). On January 29th, 2001, right after his inauguration, Bush set up his Faith Based Initiative that would soon provide â€Å"faith-based† organizations with governmental federal fund... ... Religion. pgs: 163-164.   Boston Mass:   The Beacon Press, 1953. * "The Pew Forum on Religion and Public Life."   Faith Based Initiative and the Bush Administration.   2004.   <http://pewforum.org/faith-based-initiatives> * Sheldon, Louis P.   "CON: IS BUSH VIOLATING SEPARATION OF CHURCH AND STATE?."   The Wichita Eagle.   7 Janurary 2003.   <http://www.kansas.com/mld/eagle/news/editorial/4886897.htm>. * Scott, Robert C. "Statement of Rep. Scott on Bush's Executive Orders on Faith Based Initiatives."   Press Release. 12 December 2002.  Ã‚  Ã‚  Ã‚               <http://www.house.gov/scott/press12_12_02.htm>   * "TruthWalk"   November 7, 2004.   The Separation of Church and State.   <http://www.truthwalk.com/Feedback/separation.html> * "White House Faith Based and Community Initiative".   November 2003. <http://www.whitehouse.gov/government/fbci/guidance_document.pdf>